8. SOUNDBITE: (English) Russia Today chief editor Margarita Simonyan:
"Professionalism is professionalism - anywhere. And one of the main demands of professional news production is to be objective, is to keep the balance. Which is, I think, completely obvious for everyone."
9. Excerpt from Russia TV promo reel
10. Set up shot of Viktor Kremenyuk, Deputy Director of US/Canada Institute
12. SOUNDBITE (English) Viktor Kremenyuk, Deputy Director of US/Canada Institute:
"(Advisors told Putin that) the people abroad, they don't think about us anymore in a positive way. They think about us very negatively. And Mr Putin is very sensitive about that because he is very careful about what people think about him. And this was regarded as a big problem. So what to do, what to do? To change the policy? You cannot change the policy because of such thing. But respond with some propaganda."
13. Set up shot Mike Alexander, news editor of Russia Today news channel
14. SOUNDBITE (English) Mike Alexander, news editor of Russia Today news channel
"The audience these days, they can tune in to CNN and various other channels throughout the world. If they are being sold something that is propaganda TV, it would be very, very obvious."
15. Top shot studio
16. Promo reel showing anchor in studio and news report
17. Engineers watching screens
19. Newspeople at work pan to screens
Russia on Thursday launched test broadcasts of a new 24-hour English-language satellite TV news channel aimed at polishing its image abroad and presenting foreign audiences with a Russian view of the world.
With a staff of 344 journalists and 30 million US dollars earmarked from the state budget, Russia today will be broadcast in North America, Europe and Asia.
Speaking at a press conference, Russia Today Chief Editor Margarita Simonyan said professionalism would allow the channel to carve out its niche among foreign audiences.
The channel's founders say Russia Today aims to counter the often negative stereotypes of Russia created by foreign media and present a balanced view of this vast country of 143 million.
Critics, however, dismiss the project as Kremlin-funded propaganda launched at a time when President Vladimir Putin is coming under increasing criticism abroad for backsliding on democracy.
Viktor Kremenyuk, Deputy Director of US/Canada Institute echoes this view claiming that propaganda is tool deployed by Kremlin to address Russia's faltering image abroad.
Russia Today's managers disagree, claiming the viewers will decide for themselves.
News editor Mike Alexander said any propaganda would be obvious to a viewer who can tune in and compare to various other media outlets.
Russia Today is expected to start broadcasting by the year's end, but other details like how it will be disseminated and its advertising plans were sketchy.
Simonyan declined to estimate the number of the channel's potential audience.
The channel will focus on events inside Russia, but will also cover international news.
A Thursday newscast shown to reporters during a tour of the station's office included reports on opposition figure former Prime Minister Mikhail Kasyanov, the jailed oil magnate Mikhail Khodorkovsky, the United Nations summit in New York and a hurricane in the US.
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24 hours news in english language if. General elections professionalism is.
Professionalism any where and one of the main demands of professional news production is to be objective is to keep the balance which is I think absolutely obvious for everyone.
The people abroad they don't think about us anymore in a positive way they think about as very negatively and mr. Putin is very sensitive about that because she's very careful about what do people think about him and this wasn't got it as a big problem so what to do what to do to change the policy you cannot change the policy because of such take but respond with some propaganda salt all the technical and the audience these.
Days they can tune in to CNN and various other channels throughout the world if they're going to be sold something that propaganda TV it'll be very very obvious.
Welcome to Russia today I'm Jess Dunston our top stories this our world leaders are meeting at a United Nations summit in New York it's the third time this abbreviated suspending finish a security force but just down the road these people say that holy week passes we're dead in the past six months you can do five candidates and for election workers September the 18th will be a historic day in Afghanistan whatever the cost